Tech titan Google turns 27 this September 27, 2025, and marks the occasion with a nostalgic Doodle featuring its original 1998 logo. While most eyes glance past it, graphic design enthusiasts may notice an oddity: the letter “L” stands out in green—a choice that was anything but a mistake.
Celebrating With a Special Doodle
On its 27th birthday, Google recalls its humble garage origins with a playful Doodle. The artwork not only brings back the ’90s logo but also highlights the company’s evolution and its latest advancements in Artificial Intelligence. This little tribute ties Google’s past creativity to its present technological leadership.
The Mystery Behind the Green “L”
Unlike other letters in Google’s logo, which wear primary colours—two blues, two reds, and a dash of yellow—the “L” dons a green hue. This curious colour choice makes Google’s logo instantly recognizable and subtly signals the brand’s rebellious spirit. According to designer Ruth Kedar, the colour scheme was carefully considered—not random—after countless iterations.
Decoding the Logo’s Colour Pattern
Early experiments saw Google toggling different arrangements: green G and L, red O and E, yellow O, blue G, and even more eccentric mixes. But the final composition kept most letters in primary colours, purposely giving the “L” a secondary colour to underline Google’s philosophy of challenging conventions. The company’s first server, too, was built using Lego blocks in blue, red, and yellow—showcasing a quirky tie-in between design and innovation.
Genius or Blunder? The Lasting Legacy
Was the green “L” a blunder or a stroke of genius? Over 27 years, this subtle defiance has helped Google’s logo stand apart and reflect the essence of its brand: inventive, rule-bending, and ready to think differently every step of the way.
